About Dwain Schenck, Author of “Reset”

Author Dwain Schenck explains why he wrote “Reset”.

Dwain Schenck started out as a local beat reporter for a regional TV station in Connecticut when a 6.8 earthquake ravaged Spitak, Armenia, decimating the region and prompting Mikhail Gorbachev’s formal request for U.S. humanitarian aid. AmeriCares responded, and with them Dwain became the first Western TV reporter to be on the ground for this monumental relief effort. He went on to hold executive communications positions at a number of notable companies before being laid off with countless other Americans during the worst economic crisis since the Great Depression.

Today he is a sought after communications specialist, author and journalist who has a successful track record developing communications strategies that drive growth, build brand awareness, and solve business problems for companies in varying lifecycle stages.

He started his career as a freelance television business reporter in Los Angeles and became an award-winning television journalist where he was recognized by the Connecticut Society of Professional Journalists for Best Spot News Reporting and Best Investigative Series work.

He was also awarded first and second place prizes by the U.S. Industrial Film & Video Festival and the Houston International Film Festival respectively, for co-producing and writing a documentary about the civil war in Ethiopia.


Dwain has held many communications and PR positions over his distinguished career and offers a strong combination of strategic leadership, management, and hands-on tactical experience that enhances the positioning of major brands and personalities with their key stakeholders. He serves as a trusted senior communications counselor who helps his clients, including high-profile individuals, Fortune 500 corporations, start-up organizations, media companies, finance, the entertainment field, politics and philanthropy. He has provided outreach and gained valuable visibility and endorsements for world-recognized influencers including President George H.W. and Barbara Bush, James Earl Jones, Michael Jackson and the Duchess of York, Sarah Ferguson.

Dwain founded and ran his own boutique communications agency for 11 years called, ICA Strategic Communications, where he specialized in media relations, reputation management and marketing strategies implementation. He worked for such clients as Diageo, the world’s largest beer, wine and Spirits Company; Quantel, the world’s leading provider of creative hardware/software for the motion graphics design industry and he provided crisis communications counseling for the Governor of Connecticut.

In the early 1990’s, he joined the nation’s largest private international humanitarian relief agency, AmeriCares, as its Director of Public Relations where he spent most of his time with journalists and producers writing and pitching thousands of stories to media outlets around the world. While at AmeriCares it is estimated that he generated more than one billion media impressions on major networks, radio stations, and in newspapers and magazines, including CNN, The Today Show, Good Morning America, CBS This Morning, The New York Times, and The Wall Street Journal to name a few.

Dwain graduated from the University of Southern California (USC) with a degree in broadcast journalism. He lives in Westport, Conn.

Here’s something about Dwain you won’t read in the standard bio:

He is a distant relative of the third Vice President of the United States, Aaron Burr.