Beverly Macy drives Reset’s social media toolkit, providing advice, helpful tips and lessons learned from her extraordinary career. You can learn more about Beverly through her site, or learn more about how social media can help you in your search in our Membership section!
Co-Author of The Power of Real-Time Social Media Marketing
Educator, UCLA Extension, Business and Management; UCLA Anderson Business School, USC Marshall School of Business, Antioch University
Contributor, The Huffington Post (Business and Technology)
Follow Beverly on Twitter: www.twitter.com/beverlymacy
A recognized influencer and thought-leader in social media, Beverly Macy draws on her experience as author, educator and industry expert on the evolution of social and digital media to help organizations brands, and individuals build effective social business strategies to succeed in the new business climate.
Beverly is the host of Social Media Radio, a highly-acclaimed program that has become a regular stop for media tours for executives in business. She is also the co-author of The Power of Real-Time Social Media Marketing, a critical best-selling business book for understanding social media to strengthen a start-up or redefine an existing brand, listen to what customers think, need, and want, and effectively measure efforts. The book is now used in more than 20 universities and is on the shelves of many corporate libraries.
Beverly is an educator in Executive Marketing courses for the UCLA Business and Management Extension program and she is a respected professional speaker on real-time social media strategy, big data and analytics, and marketing and branding. She has worked with Fortune 500 companies such as Toyota, The Walt Disney Company, Xerox Corporation, United Healthcare, Qualcomm, Boeing, Weber Shandwick and more. She spent more than a decade at Xerox Corporation, where she received top honors for sales and marketing efforts.
Stellar Reviews of Beverly Macy’s book:
- “A must read for media and marketers.” —Alan Cohen, CEO, OMD USA
- “What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age.” —John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift
- “Understanding what’s possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world.” —John Miller, CMO, NBC Universal TV Group
- “Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it!” —Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited